"Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."

Aveda™, The Art and Science of Pure Flower and Plant Essence™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products.

Beauty is as Beauty Does empowered by our unique mission, we believe that authentic beauty works in harmony with the greater web of life.

Each Oscar Oscar location is now an AVEDA Concept Salon. This includes the use of the AVEDA Full Spectrum Colour Range, which is up to 99% naturally derived from plants and minerals, as well as AVEDA hair-care, skin-care, and make-up in all salon locations.